If you are doing any kind of marketing then you owe it to yourself to grab a copy of the Authority Black Book. Don’t let the fact that it is free throw you off. The ebook has more information than most of the costly ebooks by a lot of the gurus in the market. This ebook came out in 2007 and it has already been updated. If you ever wondered how to use Web 2.0 to market, then this is the definitive guide. It will take you by the hand and explain what Web 2.0 is and how to use it properly.
It is written in a style that is easy to grasp and implement in your marketing plan. My old copy is pretty dog eared as I use it almost every day. Below is the index so you have an idea of what you will learn.
Contents
Introduction – New for 2008! … 5
1. Don’t Freak Out! … 5
Pick Your Core Social Sites … 6
2. New additions to the Black Book … 6
The Authority Black Book will teach you: … 8
Web 2.0 and Social Marketing … 8
Our Aim: To Blow You Away! … 9
Authority Web Presence … 9
What it is and how to attain it! … 9
Still Think Web 2.0 Is A Fad? … 12
What is Authority? … 13
Quick Start … 13
Blogging … 15
Wordpress … 16
Wordpress Resources – CRITICAL! … 18
Wordpress Support Areas … 18
Wordpress Plugins You Must Have … 18
Blog Content Development Tactics … 20
Content Partnerships … 22
Linkbaiting and Social Power Linking … 23
Social Buzz Starts Here! … 24
Trackbacks … 25
RSS Feed Marketing … 29
Submitting Your Feeds To Blog Directories and RSS Engines
… 30
Getting RSS Subscribers … 31
Bookmarking Basics … 32
Top bookmarking sites… … 33
Social News Sites … 35
The Social Maven Strategy … 36
Creating Video … 36
Video Syndication, and Video Marketing … 36
Creating video for the web … 37
Video Editing Software … 38
Other Video Resources … 45
Podcasting (Audio) … 47
Tools of the Power Linking Trade! … 48
Post Syndication … 48
Video Syndication … 48
Article Syndication … 48
RSS Submission … 49
Monitoring Tools … 49
The Center Of Your Universe! … 49
The Big List! … 50
For Writers … 50
Wiki Stuff … 50
Video Sites … 51
Organization … 52
Tagging … 52
Stats … 53
Search Stuff … 53
RSS Resources … 56
Polling / Surveys … 57
Social News Sites … 57
Multimedia … 59
Marketing and Advertising … 60
Graphics / Image Sharing … 61
Community Sites … 63
What’s the Deal with SocialPowerLinking.com … 65
If there is only one ebook that you download this year, then the Authority Black Book needs to be the one. It is that good.
All The Best!
Richard
Richard Mathiason
http://www.richardmathiason.com
Think It, Ink It, Expect It, Act on It, Accept It, Be Grateful for It, Let Go and Let God!
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